Re: :::|| VU Askari ||::: vu fellows

licensing fees and monthly rent for a day care center are examples of which one of the following costs?

Select correct option:

Fixed costs Variable costs Derived costs Total costs

Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers?

Select correct option:

Target audience Segmentation Target market Focus group

Which one is NOT the stage that customers go through in the process of adopting a new product?

Select correct option:

Awareness Interest Evaluation Culture

 

Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as which one of the following products?

Select correct option:

Shopping Convenience Industrial Unsought

 

When a toy manufacturer advertises a product on Saturday-morning television and tells children to ask for the product at their favorite toy shops, it is implementing which one of the following policies from its promotion mix?

Select correct option:

Differentiated Penetration Push Pull

 

Which of the following three psychographic dimensions are MOST commonly used in market segmentation?

Select correct option:

Personality, perception and learning Personality, perception and behavior Motives attitudes and lifestyles Personality, social class and lifestyles

 

A market or an organization where a specific market plan is developed for each specific market or customer refers to which of the following organizations?

Select correct option:

Functional organization Geographic organization Product management organization Customer management organization

 

Ratio of new entrants in the industry refers to which one of the following option?

Select correct option:

Threat of new entrants Bargaining power of buyers Bargaining power of suppliers Rivalry among competing firms

 

The total market approach to finding a target market will probably be UNSUCCESSFUL when:

Select correct option:

Product differentiation is used The firm defines the total market as its target market People within the market have heterogeneous needs People within the market have homogeneous needs

 

What might be the effect of a successful price increase on profits?

Select correct option:

Profit can increase Profit can decrease No change observed in profits Infinite change in profits

 

Marketing environment is made up of which of the following environment?

Select correct option:

Micro and micro environment Demographic Environment Economic Environment Natural Environment

 

At which stage personal or difficult questions should be asked in a questionnaire?

Select correct option:

In beginning In the middle In the last At any point in time

 

Which of the following is NOT a component of an integrated direct marketing campaign?

Select correct option:

Outbound telemarketing Corporate hospitality Fact to face sales call Paid ad with response channel

 

There are major steps in media selection. Which is NOT one of these steps?

Select correct option:

Deciding on reach, frequency, and impact Choosing among major media types Selecting specific media vehicles Deciding on format elements

 

A __________ is a retail establishment that combines supermarket and discount store shopping in one location.

Select correct option:

Superstore Department store Hypermarket Mega market

 

In which of the following methods of data collection consumers read questions from a computer screen and respond?

Select correct option:

Personal interviewing Computer interviewing Telephone interviewing Mail questionnaires

 

What are the companies doing from the following options as a result of an explosion of more focused media that better match today's targeting strategies?

Select correct option:

More narrowcasting and less broadcasting Less broadcasting and more narrowcasting Less narrowcasting and broadcasting More narrowcasting and broadcasting

 

A skimming price policy for a product is appropriate when demand for the product is elastic.

Select correct option:

True False

 

Which of the following is NOT a form of direct marketing?

Select correct option:

Personal selling Advertising Telephone marketing Direct-mail marketing

 

Niche marketing is opposite to which one of the following concepts?

Select correct option:

New Marketing exploration Knowledge management Mass marketing Market intelligence

 

How many stages involved in the consumer adoption process?

Select correct option:

Six Seven Three Five

 

Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third technique?

Select correct option:

Positive incentives Positive thinking Positive recognition Positive feedback

 

Which of the following is NOT a benefit of direct marketing?

Select correct option:

Immediate response Customer relationship building Assists client prospecting Greater product access and selection

 

When Nokia introduced its new mobile set in the market in response to consumer demand, which one of the following philosophy is consistent with such action?

Select correct option:

Selling concept Production concept Customer concept Marketing concept

 

 

On Thu, Feb 18, 2010 at 6:18 AM, mc090403127 Naeem Khan <mc090403127@vu.edu.pk> wrote:

Best Opinion

On 2/16/10, mc090406264 Ehtesham Ilyas <mc090406264@vu.edu.pk> wrote:

MGT301 GDB SOLUTION

 

In my opinion "scientific evidence" is right.as we use soap to wash our hands and body and even if  we are using it for purpose of washing clothes the main idea behind is that we want to wash or remove bacteria.so all the soaps are manufactured on this idea to remove bacteria and beauty concerns for this purpose they used scientific formula for the manufacturing of certain soap.
so i think scientific evidence is muore suitable for it.

Ehtesham Ilyas

MIT-1st Semester 
~~~ Sargodhain Guy ~~~
 

--
Please visit www.vuaskari.com, get registered for old papers, quiz, assignments and GDBs...
You received this message because you are subscribed to the Google
Groups "VU_askari" group.
To post to this group, send email to vu_askari@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/vu_askari?hl=en?hl=en
Or contact Admin of the group askarihelpline@gmail.com or askarimithelpline@gmail.com for any problems/ suggestions/ complaints.

--
Please visit www.vuaskari.com, get registered for old papers, quiz, assignments and GDBs...
You received this message because you are subscribed to the Google
Groups "VU_askari" group.
To post to this group, send email to vu_askari@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/vu_askari?hl=en?hl=en
Or contact Admin of the group askarihelpline@gmail.com or askarimithelpline@gmail.com for any problems/ suggestions/ complaints.

--
Please visit www.vuaskari.com, get registered for old papers, quiz, assignments and GDBs...
You received this message because you are subscribed to the Google
Groups "VU_askari" group.
To post to this group, send email to vu_askari@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/vu_askari?hl=en?hl=en
Or contact Admin of the group askarihelpline@gmail.com or askarimithelpline@gmail.com for any problems/ suggestions/ complaints.