Re: :::|| VU Askari ||::: Need urgent ans....

Kis Subject k questions hein???

On Thu, Feb 18, 2010 at 3:12 AM, mc090401111 Sadia Kanwal <mc090401111@vu.edu.pk> wrote:

1. Selecting an overall company strategy for long-run survival and growth refers to which one of the following tasks

Select correct option:

Strategic market planning Annual market planning Short-term planning Long-term planning

2.  Which of the following communication and promotion tools involve direct connections with customers aimed toward building customer-unique value and lasting relationships

 

Select correct option:

Personal selling and direct marketing Public relation and publicity E-commerce and E-business Advertising and sales promotion

3.  An attractive idea must be developed into which one of the following?

 

Select correct option:

Product idea Product concept Product image Test market

 

4. Mr. Afgan gets a shopping list from his wife. The list contains a potted plant, fresh salmon (sea fish), motor oil, bread, milk, and a birthday cake. To make just one stop to save time, he should go to:

Select correct option:

A convenience store An off-price retailer A specialty store A supermarket

 

5._____ includes all electronics-based information exchanges within or between companies and customers.

 

Select correct option:

E-commerce E-business The Internet E-marketing

 

6. The concept of _____ marketing communications suggests that the company must blend the promotion tools carefully into a coordinated _____.

 

Select correct option:

Affordable; promotion mix Integrated; promotion mix Percent-of-sales; integration None of the given options

 

7. Which one of the following is NOT a part of marketing control process?

Select correct option:

Set goals for organization Measure performance Take risk for profit Evaluate performance

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