licensing fees and monthly rent for a day care center are examples of which one of the following costs?
Select correct option:
Fixed costs
Variable costs
Derived costs
Total costs
Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers?
Select correct option:
Target audience
Segmentation
Target market
Focus group
Which one is NOT the stage that customers go through in the process of adopting a new product?
Select correct option:
Awareness
Interest
Evaluation
Culture
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as which one of the following products?
Select correct option:
Shopping
Convenience
Industrial
Unsought
When a toy manufacturer advertises a product on Saturday-morning television and tells children to ask for the product at their favorite toy shops, it is implementing which one of the following policies from its promotion mix?
Select correct option:
Differentiated
Penetration
Push
Pull
Which of the following three psychographic dimensions are MOST commonly used in market segmentation?
Select correct option:
Personality, perception and learning
Personality, perception and behavior
Motives attitudes and lifestyles
Personality, social class and lifestyles
A market or an organization where a specific market plan is developed for each specific market or customer refers to which of the following organizations?
Select correct option:
Functional organization
Geographic organization
Product management organization
Customer management organization
Ratio of new entrants in the industry refers to which one of the following option?
Select correct option:
Threat of new entrants
Bargaining power of buyers
Bargaining power of suppliers
Rivalry among competing firms
The total market approach to finding a target market will probably be UNSUCCESSFUL when:
Select correct option:
Product differentiation is used
The firm defines the total market as its target market
People within the market have heterogeneous needs
People within the market have homogeneous needs
What might be the effect of a successful price increase on profits?
Select correct option:
Profit can increase
Profit can decrease
No change observed in profits
Infinite change in profits
Marketing environment is made up of which of the following environment?
Select correct option:
Micro and micro environment
Demographic Environment
Economic Environment
Natural Environment
At which stage personal or difficult questions should be asked in a questionnaire?
Select correct option:
In beginning
In the middle
In the last
At any point in time
Which of the following is NOT a component of an integrated direct marketing campaign?
Select correct option:
Outbound telemarketing
Corporate hospitality
Fact to face sales call
Paid ad with response channel
There are major steps in media selection. Which is NOT one of these steps?
Select correct option:
Deciding on reach, frequency, and impact
Choosing among major media types
Selecting specific media vehicles
Deciding on format elements
A __________ is a retail establishment that combines supermarket and discount store shopping in one location.
Select correct option:
Superstore
Department store
Hypermarket
Mega market
...
In which of the following methods of data collection consumers read questions from a computer screen and respond?
Select correct option:
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