(Attock VU Group) MGT301 Quiz

MGt301 Quiz

Dated 04-011-2011  Time 9.00 Pm

 

 

Question # 1 of 10 ( Start time: 09:02:01 PM ) Total Marks: 1 
How many forces are in a Porter's model of competition? 
Select correct option: 

Three 
Four 
Five 
Six

 

Question # 2 of 10 ( Start time: 09:03:04 PM ) Total Marks: 1 
Which one of the following SBUs is low-growth, high share businesses which generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment. 
Select correct option: 

Stars 
Cash cows 
Question marks 
Stars and cash cows

 

 

Question # 3 of 10 ( Start time: 09:04:14 PM ) Total Marks: 1 
There are three decision involved in designing a sample. Which of the following is NOT a part of sample designing? 
Select correct option: 

Sampling unit 
Sampling size 
Sampling procedure 
Sampling cost

 

Question # 4 of 10 ( Start time: 09:05:35 PM ) Total Marks: 1 
Which one of the following steps comes after identifying and defining problem in marketing research? 
Select correct option: 

Interpretation 
Implementation 
Developing the research plan 
Observation

 

 

 

Question # 5 of 10 ( Start time: 09:06:35 PM ) Total Marks: 1 
Which of the following is a physical, concrete product that you can touch? 
Select correct option: 

A service 
A good 
An idea 
A philosophy

 

Question # 6 of 10 ( Start time: 09:07:28 PM ) Total Marks: 1 
The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities? 
Select correct option: 

Evaluates performance 
Measures performance 
Sets specific goals 
Takes corrective action

Question # 7 of 10 ( Start time: 09:08:43 PM ) Total Marks: 1 
In the Boston Consulting Group approach, which one of the following is a measure of company strength in the market? 
Select correct option: 

Relative market share 
BCG matrix 
Business portfolio 
Market growth rate

Question # 8 of 10 ( Start time: 09:09:33 PM ) Total Marks: 1 
The basic goals of the CRM is: 
Select correct option: 
Market share 
Profitability 
Customer lifetime value 
Market share maintenance

 
Question # 9 of 10 ( Start time: 09:10:13 PM ) Total Marks: 1 
Which part of BCG matrix shows low-share business units in high-growth markets and requires a lot of cash to hold their share. 
Select correct option: 

Stars 
Dogs 
Question marks 
Cash cows

 Question # 10 of 10 ( Start time: 09:11:38 PM ) Total Marks: 1 
Company can connect with its supplier/dealers through which of the following? 
Select correct option: 

Internet 
Extranet 
Internet & Extranet 
None of the given options

--
Zindagi mein 2 Logo ka buhat khayal rahkoooo

Ist woh jiss ney tumhari jeet ke Liye buhat kuch hara hoo (Father)

2nd woh jiss ko tum ney har dukh me pukaara hoo (Mother)

Regards, 

Umair Saulat

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