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-- One of the most critical roles for packaging is promoting products. In recent years,
consumer advocates have argued that packages should contain more information on
nutrition,
unit costs, and contents. The labels on packages are important components of the
overall
marketing mix and can support advertising claims, establish brand identity, enhance
name
recognition, and optimize shelf space allocations. Most commercial packaging serves
two
basic functions: protecting the product from damage during shipping, and promoting
the
product to the ultimate consumer. Thus, packaging became a vital means of
differentiating
items and informing inundated consumers. Package design became a marketing science.
Today,
good package design is regarded as an essential part of successful business
practice. Since
many potential customers first notice a new product after it has arrived on the
shelves of a
store, it is vital that the packaging provide consumers with the information they
need and
motivate them to make a purchase. In addition, increasing number of consumers expect
packaging to be recyclable and environmentally sensitive. In-store criteria require
that
packaging attract attention on the shelf, instill confidence in the buyer, identify
the
product or brand and differentiate it from the competition, communicate benefits and
uses,
and entice customers to actually purchase the item. Packaging must be designed in a
way that
will appeal to buyers. The four principal merchandising requirement areas are:
apparent
size, attention drawing power, impression of quality, and brand-name readability.
Attention
drawing power refers to the aesthetics and obtrusiveness of the package design.
Depending on
the product and the goals of the marketers, the package may be made to appear
attractive,
exciting, pure, soft, scary, intriguing, or to evoke some other emotion
consumer advocates have argued that packages should contain more information on
nutrition,
unit costs, and contents. The labels on packages are important components of the
overall
marketing mix and can support advertising claims, establish brand identity, enhance
name
recognition, and optimize shelf space allocations. Most commercial packaging serves
two
basic functions: protecting the product from damage during shipping, and promoting
the
product to the ultimate consumer. Thus, packaging became a vital means of
differentiating
items and informing inundated consumers. Package design became a marketing science.
Today,
good package design is regarded as an essential part of successful business
practice. Since
many potential customers first notice a new product after it has arrived on the
shelves of a
store, it is vital that the packaging provide consumers with the information they
need and
motivate them to make a purchase. In addition, increasing number of consumers expect
packaging to be recyclable and environmentally sensitive. In-store criteria require
that
packaging attract attention on the shelf, instill confidence in the buyer, identify
the
product or brand and differentiate it from the competition, communicate benefits and
uses,
and entice customers to actually purchase the item. Packaging must be designed in a
way that
will appeal to buyers. The four principal merchandising requirement areas are:
apparent
size, attention drawing power, impression of quality, and brand-name readability.
Attention
drawing power refers to the aesthetics and obtrusiveness of the package design.
Depending on
the product and the goals of the marketers, the package may be made to appear
attractive,
exciting, pure, soft, scary, intriguing, or to evoke some other emotion
"Luck is not in your hand but work is in your hand Luck never make your work but work can make your luck so always trust in yourself you can do everything"
HAYA
--
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