Discussion Question
S & J Company Limited is a large corporation that produces confectionery products. It has decided to introduce a new brand of chocolate stick/bar that has a luxurious taste. It contains ingredient that have not been used in any local brand of chocolates before. Thus gives this new product a special taste.
You are required to suggest a pricing strategy the business should use and also state at least three logical reasons for recommending the particular pricing strategy.
Note: To avoid negative marking complete your comment within 100 words.
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