INTRODUCTION PHASE: When items are first introduced, it is received
with curiosity. Demand is low in the beginning then when buyers begin
familiar with the product and see it as a reliable and good buy, they
start buying it.
GROWTH PHASE: With the passage of time, production and design
improvements lead to decrease in cost and price becomes an attractive
feature with increase in reliability.
MATURITY PHASE: When the product reaches maturity stage its demand can
only increase if design is refined or changed and some differentiation
feature is added this may increase the demand but when it goes down
SATURATION PHASE: In this phase product demand declines and the market
is saturated with either a compatible product or substitutes.
DECLINE: In this phase, most of the organizations adopt a defensive
design R&D Strategy in an attempt to prolong the life of the product
by employing new packaging, redesigning it, improving its reliability
On Wed, Nov 16, 2011 at 4:50 PM, mc100201498 Akbar Shah
<mc100201498@vu.edu.pk> wrote:
> DEAR IF YOU GOT THE SOLUTION OF MGT-613, KINDLY FORWARD IT TO ME
>
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